Shopping Center Forum 2018
Exhibition & Awards

12.04.2018 | Legia Warszawa

400 retail chains, 150 projects,
1000 participants


Forum Plan





Booth 2.7

Booth 3.8

Booth 3.3

Booth 1.9

Booth B.3

Booth 1.6

Booth 3.2

Booth B.2

Booth 1.8

Booth 3.6

Booth 2.3

Booth 3.5

Booth 2.8

Booth 1.5

Booth 2.1

Booth B.1

Booth 1.2

Booth 3.4

Booth 1.3

Booth 2.4

Booth 1.4

SCF 2018 Exhibition & Awards

This year’s spring edition of the Forum will be attended by ca. 1000 delegates, most of whom will be representatives of management boards of sales chains operating in the Polish and European markets. Shopping center owners and managers will also be present. The Forum is a place where they can meet state-of-the-art technology and “know how” providers for retail.





retail chains


Content Partners

Exclusive After Party Partner

We invite you to Hard Rock Cafe

Złota 59, 00-120 Warszawa

Exclusive Welcome Mixer Partner

We invite you to Charlotte Menora

Plac Grzybowski 2, 00-109 Warszawa

Exclusive Coffee Break Partner

Forum Agenda

April 11th 2018


April 12th 2018

Welcome Mixer for all Forum participants

Charlotte Menora, Plac Grzybowski 2,

00-109 Warszawa

The Welcome Mixer is sponsored by



Shopping Center Forum Networking
Shopping Center Forum 2018 Exhibition & Awards

Conference: In search of pathways to development: the shopping center market in the face of evolving customer expectations



SCF 2018 Retailers' Awards Ceremony


Radosław Rybiński, Managing Director,,

Wojciech Wojnowski, Managing Editor, Shopping Center Poland Magazine,,

After Party for Forum participants with VIP card

Hard Rock Cafe
Złota 59, 00-120 Warszawa

Brand market entry


JLL’s Customer experience walk or how customers see your shopping center based on offline and online interactions


Customer requirements in the omni-channel era: why standardized sales channel enhance customer satisfaction


EIP: Technology trends are changing the face of the retail industry


13:30-14:15 debate: New sales formats, technology innovations, omni-channel sales, a revolution in entertainment and dining or how retail chains are searching for new development pathways

Kazar: a case study on launching a new store format

Presentation: Artur Kazienko, President of the Management Board, Kazar

A panel discussion featuring:

Anna Wysocka, National Director, Head of Retail, JLL

Szymon Łukasik, Head of Retail, CRESA

Maciej Krzewiński, Member of the Management Board, ECC

Artur Kazienko, President of the Management Board, Kazar

Wojciech Grendziński, Vice President of the Management Board, IMS

Moderator: Radosław Rybiński, Managing Director,


• Obstacles on the road to successful and efficient brand development

• Market analysis and key trends (real estate lease/purchase, logistics, legal matters, marketing, tax and HR consulting)

• Preferred collaboration models (own stores, joint-venture, franchising)• Building market position vs. market threats and cost optimization

Presentation: Szymon Łukasik, Head of Retail, CRESA

A panel discussion featuring retail chains’ management board representatives

Moderator: Radosław Rybiński, Managing Director,

• Has the overall customer experience with a retail facility become the key differentiator in the exceptionally competitive global market?

• What is success from customer’s perspective? What response do you expect from a customer?

• From offline to online and back! Key trends in customer-focused management.

Presentation: Virginie de-Baere, Head of Property Management, JLL

A panel discussion featuring shopping center owners and managers

• Pros and cons of omni-channel implementation from customer’s perspective

• Does omni-channel improve customer retention?

• What does omni-channel offer to a developing retail chain?

Presentation: Witold Podgórski, Product Manager Comarch ERP Altum and Comarch Retail

• Business application of Mixed Reality and Virtual Reality in retail: case studies

• Key role of conventional retail stores in building customer experience and omni-channel sales: discussion panel

• Real use of Business Intelligence (BI) and Artificial Intelligence (AI) technologies in the EU market

Presentation: representative of the Management Board of EIP

Multi Development: Program Partner’s block

The After Party is sponsored by

SCF 2018 Retailers' Awards Jury

Marta Machus-Burek
Partner at Colliers International, Director, Retail Advisory Services, Retail Agency

Magdalena Frątczak
Senior Director,
Head of Retail Department

Anna Wysocka
National Director
Head of Retail

Ewa Ściubidło
Vice President

Klaudia Woźniak
Associate Director
Pro Value

Joanna Jóźwiak
Expansion Manager

Tomasz Barchański
Expansion Director
Martes Sport

Katarzyna Szabelska
Retail Commercial Manager

Marta Mikołajczyk-Pyrć
Head of Retail Property Management, Savills

Marcin Żakowski
Dyrektor Działu Nieruchomości
w Terg S.A.

Media Expert

Piotr Zieliński
Pełnomocnik Zarządu
ds. Centrów Handlowych

Szymon Łukasik
Head of Retail

Paweł Materny
Head of Retail Agency
Knight Frank

Radosław Rybiński
Managing Director

SCF 2018 Retailers' Awards Categories

Retail Store Design

New Retail Concept

Pop-up Store


Fashion Newcomer

F&B Newcomer

Other Newcomer

Retail Expansion

F&B Expansion

of the Year

Best Manager
of the Year

In this edition of the Forum, the jury has decided to award two people the title of the Best Manager of the Year.

of the Year

The Personality of the Year award is a honorary degree. It is received by people whose professional achievements mark a ground-breaking step forward in the area of commerce. The announcement of the winner in this category will be the highlight of the SCF 2018 Retailers' Awards Ceremony.

SCF 2017 Spring

Welcome Mixer


Retailers' Awards



After Party

SCF 2017 Spring Edition

SCF 2017 CEE Edition

Partner przerwy kawowej

Partner strefy street food


For 12 years now, Shopping Center Forum 2018 has been organized by, a leader in business communication for the RETAIL market in Poland. Our media reach the management boards of the largest retail space tenants, online stores and shopping centers in Poland and CEE.

We support the shopping centers leasing process. We develop communication channels for shopping centers and their tenants. is also the publisher of the website such as and the Shopping Center Poland Magazine. has more than 5,000 business partners, including such well known names as: LPP Group, CCC, Inditex Group, H&M, Carrefour, Auchan, Piotr i Paweł, Empik, ECE, Mayland, TK Development, IKEA Center Group, Immofinanz and Atrium, as well as 400 other operators active in the modern retail sales market.

EVIGO APP mobile application

The mobile app designed for the Forum offers access to the full list of event participants. We encourage you to download it as a business networking platform for the Forum.Participants can use the app to send private messages and arrange meetings.The Forum’s mobile app is also a modern marketing platform for Forum Partners and Exhibitors (advertising packages are available for order).The app will be available exclusively to Forum participants 7 days before the SCF 2018 Fall Edition begins.

Forum Place

Legia Warszawa Conference Center
Łazienkowska 3 | 00-449 Warszawa


EVIGO.COM sp. z o.o. sp.k.
ul. Zielna 37
00-108 Warszawa
tel. +48 22 521 20 00

Radosław Rybiński
Dyrektor Zarządzający Forum
[email protected]
tel. +48 22 521 20 00

© 2017 All rights reserved.